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Channel Letters

If you’re looking for a sign that stands out, lasts for years, and perfectly aligns with your brand, channel letters are an excellent option. They feature bold designs and bright lighting, helping your business grab attention. They feature bold designs and bright lighting, helping your business stand out and grab attention.

At Allied Signs, we specialize in creating custom channel letter signs tailored to your specific needs. But what are channel letters exactly? They are individually crafted letters often found in shopping centers and mini-malls. These letters can be customized in a variety of colors, shapes, sizes, and materials to best suit your business.

Retailers frequently choose channel letters because they impart a sense of permanence compared to simple panel signs. Their popularity originates from America’s shopping-oriented suburbs, where retail stores are expected to maintain a fresh, crisp appearance and a consistent, architecturally defined look.

ENHANCED

Branding

You can choose from many colors for the letters:

 If you have a logo, feel free to email it to us so we can discuss the best way to transform it into a channel letter sign. Allied Signs would be happy to provide you with a design similar to the example below!

Brian's Gym logo design by Allied Signs, Sedalia, MO

Explore different types of channel letters:

(Click on small image to see a larger version)

Lighted Channel Letter by Allied Signs, Sedalia, MO
Lighted Channel Letter - These are letters that have a 3" to 5" deep aluminum cabinet shaped to the letter with LED modules inside and a translucent plastic face with 1" trimcap. The effect is the letter lights up at night.
Non-Lighted Channel letter by Allied Signs, Sedalia, MO
Non Lighted Channel Letter - These are letters that have a 3" to 5" deep cabinet shaped to the letter and a translucent plastic face with 1" trimcap. There is no inside lighting.
Reverse Channel Letter by Allied Signs, Sedalia, MO
Reverse Channel Letter - These are letters that have a 5" deep cabinet shaped to the letter but the backside is open. There is inside lighting with neon or LED modules mounted to the clear polycarbonate backs. The backs attach to the wall, then the letter is attached to the back. This gives the letter a hallow lighting effect.
Channel Logo by Allied Signs, Sedalia, MO
Channel Logo - Logos too complicated to make as a channel letter may be still made as a separate canister, just using a simple outline of the logo. Then the complicated version of the logo is applied in vinyl to the plastic face of the sign. It is still 5" deep like the channel letters and can be internally lit also.
Channel Bars, by Allied Signs, Sedalia, MO
Channel Bars - A Channel Bar usually coincides with channel letters, but has subcopy or a slogan in vinyl applied to its face. It is still 5" deep like the channel letters and can be internally lit also. This helps to reduce the cost of the overall sign versus making individual letters on subcopy.

Here are some installation options:

(Click on small image to see a larger version)

Direct Wall-Mount Installation - Channel letters can be installed directly to the storefront fascia. If the channel letters have internal lighting, this requires hidden transformer boxes and wiring from the letter outside to the interior behind the storefront. This installation looks cleaner from the front side, but requires 2 holes per letter through the building fascia. Some landlords do not allow this type of installation.
Channel Raceway Installation by Allied Signs, Sedalia, MO
Raceway Installation - The Channel letters can be installed onto a raceway, ie, basically a 7" deep aluminum box that runs the entire length of the total lettering. This means all wiring and transformers are inside the aluminum box. Then the box is installed in the storefront fascia, with one hole for electrical service protruding through the fascia. The raceway is usually painted the same color as the storefront fascia, so it does not detract from the letters. Some landlords with regular tenant turnover require this type of installation.